Alice in wonderland

Maybe because of my name or the fact that when I was little my mum used to always read me alice in wonderland and I went though a period of watching it at least once a day for about a month, or the fact that I was in a ballet production of it, I am really excited about the new alice in wonderland film coming out next year. 

Its a Tim Burton production which just at that you know its going to be amazing, but he has teamed up with Johnny Depp for the seventh time. Johnny Depp will be playing the mad hatter, the role was apparently part tailor made for him, and with his past performances in charlie and the chocolate factory and pirates of the Caribbean you know he will play the mad hatter like no one else would be able to. Other famous names in this film are Stephen Fry who is playing the voice of the cheshire cat, Matt Lucus who is playing both tweeledee and tweeldedum and Alan Rickman who is playing the caterpillar. Watching the trailer it looks part cartoon, part CGI and part realistic. I may go and watch 'Nightmare at Christmas'  to get myself ready for the Tim Burton alice in wonderland experience. 

Kenco coffee advert

I saw this advert a few weeks ago and it made me laugh and it still does now, but know I also think its a very interesting advert and a brilliant way for the company to put there sustainability objectives across to the public. I personally love nescafe and have alway drunk it and thought that kenco was horrible but recently I have been buying kenco basically because of this advert as it informed me of there sustainability objectives and the care they take in all they do. Nescafe's recent advert is just a bit pointless, compared to Kenco's,  catching the light of coffee in each jar, its not telling me about anything other than the fact they take from the environment to give us, and they dont seem to put back.

Kencos advert is informative while comical, however its say that it has 97% less packaging which I kind of didn't believe, how can that actually be possible it is still packaged, reading articles online about this new campaign I found out that it is actually 97%  less packaging weight, its very cleaver that they have missed out this one word. Even though I feel like I have been kind of lied to because of them missing out this one word, I am still now in full support of kenco and shall forever be drinking it because of there commitment to source there coffee from an entire range of rainforest certified farms by 2010. 

This advert is one in many in there above-the-line advertising campaign to promote its sustainably pledge, as well as the ad they are doing in-store, outdoor and digital promotions as well as competitions to win eco friendly holidays. This is one company after my own heart.