Daniel Crag ice lolly - Del Monte

WEB ADDRESS OF ARTICLE - http://www.dailymail.co.uk/news/article-1189998/Licence-chill-Ice-lolly-shaped-like-James-Bond-star-Daniel-Craig.html

I saw this in the paper the other day and thought it was a brilliant idea, if at the same time a little strange.  Having a famous person in the shape of a ice lolly, but i think if used in an advertising way to promote say a new ice lolly company or film or anything really especially if associated with ice, or summer it could really work and get the publics attention because who doesn't like ice lollys and quirky things.