The End of the Line Documentary - Celebrity advertisements

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This is the advertising campaign to promote the new film about the threat posed to marine life by intensive fishing called 'the end of the line' i feel that this is a very effective campaign  but kind of disturbing at the same time. It is trying to be on the same level as the advertising campaign for the charity against domestic abuse which is of famous people bused up, a campaign which i personally think was very effective and brought home just how bad domestic abuse is, however i do not feel this campaign is doing the same thing, other then being a bit disturbing and out there it doesn't really reflect the charity/film/issue, but because it is so different and out there it will get a lot of media attention and so it will successfully advertise the new film to a large audience, so it is good and bad at the same time.