Friday, 4 September 2009

Charity/public awareness campaigns


These area  few print adverts which I found today,  for charities and public awareness campaigns which I feel are effective and work well for there organizations.

This is an organ donor campaign targeted towards men but which i thought was quite funny, an advert bring humor into a none hummus environment is a very clearer and rise taking advert indeed.


This campaign was commissioned by Duval Guillaume Client in need: National Association for Organ Transplant Helping people in need it's good for you and for humanity! It is not a shock tactic campaign but a subtle calm advert, using the cold hospital whites as a sign of depression and illness, as well as a sign of an awaiting death.

This is for a campaign against child abuse (NSPCC, Uk) , which has used the shock tactic to draw attention and cause a buzz, but do charities really need to use this shock tactic to create awareness?? 

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