This is a Charity campaign in mexico warning about the use of matches around children I just thought it was a cleaver, original and an effective way to get the point across so I wanted to share it with you all, as I am very interested in new ways of adverting for charities which make then stand out from the other adverts out there. This one is cleaver as the picture is made out of used and none used matches using the thing the campaign is warning against makes the impact more meaningful and powerful.
The advert is created by
Creative Directors: Carl Jones, Adrian Brizuela, Ramiro Plascencia
Art Directors: Arlette Farah, Mario Aguilar, Carl Jones
Photographer: Paolo Gori
Copywriter: Lilianzur Fuentes
Agency Producer: Ivonne Cortes
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